Something we often hear in Chestermere is how much we need improved and increased recreational areas to play because of our rapidly growing population. Well now’s our chance to showcase our community and have a chance to win $250,000 towards those facilities that are so desperately desired.
The Kraft Food Group who markets many of our favorite foods and probably best known for their Kraft Dinner and Kraft Peanut butter has announced the single largest community investment project the company has made to date.
Kraft Project Play is encouraging Canadians coast to coast to help build a better future by building better places to play. Now through June 14, communities can nominate their local project at KraftProjectPlay.com for a chance to win a quarter of a million dollars towards upgrading a recreation facility.
Vibrant and active communities start with better places to play. A study found that Canadians perceive that recreation services make a significant contribution to improved health (93%) and boost social cohesion (89%).
Toronto Raptors legend, Morris “Mo Pete” Peterson is promoting the launch of the program in a fun way by challenging Canadians to “come out and play” and celebrate their local facility by sharing a short video or picture of themselves in their favourite place to play on social media.
“The courts and schoolyards I grew up in and on meant so much to me. They’re where I met some of my closest friends, fell in love with basketball, and started to develop my game. I owe so much to them,” says Mo Pete. “No matter what sport you’re playing, it’s clear that communities need these facilities: because stronger communities start with better places to play.”
Once submissions close, four leading nominations will be selected by a panel judges from Kraft and program partner, TSN. Canadians can then vote to help determine the community most deserving of the grand prize. The three runners-up will each receive $25,000. As an organization devoted to growing sports in Canada, TSN is helping to build awareness of the program through its various media channels and talent and will be actively involved in celebrating this year’s grand prize winner.
Come out and play – encourage Canadians to nominate their community for Kraft Project Play at KraftProjectPlay.com, learn more at Facebook.com/KraftProjectPlay, and join the conversation with @ProjectPlay using #ComeOutAndPlay and #KraftProjectPlay.
Kraft has a longstanding commitment to ensuring Canadians have better places to play. Over the last nine years, Kraft has spent over $4,000,000 across 138 communities to help refurbish recreation facilities across Canada. The inaugural Kraft Project Play is an evolution of the Kraft Celebration Tour. The program commits to making tangible and measureable differences in communities from coast to coast.
