City Communications wins Gold Medal

The City of Chestermere’s Communications Department was recognized for their 2016 summer video series #LoveChestermere
Communications Advisor Katie Lamanna and Corporate Communications Strategist Megan Matthies launched the series last July.
“We are really honoured to receive the award,” said Matthies, “but more importantly we were pleased that we were able to continue spreading the word about what makes Chestermere special and beautiful.”
The campaign received a Gold AVA Digital Award for the #LoveChestermere video campaign in the 3c Social Campaign 2016 category.
The final video in the series earned an Honourable Mention.
These were the eighth and ninth awards won by the department since 2013.
“We’ve received four gold awards and five honourable mentions,” said Matthies.
The AVA Digital awards are administered and judged by the Association of Marketing and Communication Professionals (AMCP).
Chestermere Mayor Patricia Matthews is really happy to see Lamanna and Matthies hard work get recognize with the award.
“Our communication team works very hard, not only at ensuring that the City’s messaging gets out to residents but that we promote our City in a positive manner to everyone.
“They did an excellent job with the #LoveChestermere campaign and we’re happy to see them recognized with this award for that hard work,” said Matthews.
Mayor Matthews enjoyed watching what people thought made the city a great place to live.
“Chestermere is a great place to live, work and play,” said Matthews, “We’re thankful that we had awesome residents provide us with their thoughts on why they love Chestermere and it promotes all that is wonderful about our city.”
Matthies said that the Communications Department tries to do something fun and engaging every summer to highlight the community and this past summer they came up with the idea for the video series.
“The purpose behind #LoveChestermere was to kick start a campaign to encourage and help residents remember and rediscover what makes the community amazing,” said Matthies.
They were both really happy with the enthusiasm from the community for the project.
“We did 10 individual interviews and then we spent two days at the parks in town and just stopped people an asked if they wanted to participate.
“And we were so delighted by all of the various responses,” she said.
The response covered a huge variety of the facets of Chestermere.
“From the lake…all the way to…the community feeling the ability to get involved the sports, the activities the friends and family that they have found or made or discovered here in Chestermere,” said Matthies.
Although they have finished the series, both the Mayor and communications department are encouraging residents to continue using the has tag #LoveChesteremere to share what the love about the community.
The final video of the series can be viewed at www.chestermere.ca and the entire series is available on the city’s YouTube channel at https://www.youtube.com/channel/UCH7yTHlGYgrmNaZ05rvsH1g